If you turn on a tv, open a web browser, pick up a magazine, or look at any medium that presents you with an advertisement, you’ll encounter all manner of messages and ideas. One of the unifying themes in all advertising is the idea that you should be comfortable and happy all the time. It makes sense that this would be the case because no one is going to buy a product that promises them hardship or to make their lives harder. It’s good advertising and sorta makes sense in other settings. Being comfortable seems good and desirable on the surface. Advertising has done such a good job of selling...
