From the Editor of the Moutnaineer~ Lorrie Merrill Over the top with Advertisements
October 30, 2019
It won’t be the first time I didn’t know what to do. A paper requires a lot of advertisements to publish. I knew when I bought the Big Sandy paper that this would be a challenge for me. That’s not saying writing isn’t it, but I had been writing, learning, as I went for over almost two years when I bought the paper. I knew nothing about how to sell ads. I also knew that Big Sandy didn’t even have enough businesses to place ads to pay for the process of printing, so I had to find and sell the paper to prospective businesses.
It takes about 43% to 45% of the paper to be ads t...